New Customer Relationship Management (CRM) system

Moving to a better way to manage AAF contact information

The AAF will be implementing a Customer Relationship Management system (CRM) in December. The new CRM will make it easy to deliver a consistent customer experience and help to improve the way we communicate with you.

Moving from AAF Federation Registry

Your organisational contact information, which is currently stored in the AAF Federation Registry, will move into the CRM. This means you will no longer be able to update organisational contacts details in the Federation Registry. However, your technical contact information will remain in Federation Registry and will not change. The AAF will update organisational contact information for customers directly in the new CRM or it will be updated as part of the AAF’s annual compliance process.

We will provide customers with more information soon.